Digital trade is increasingly important and comprises both digitally ordered trade in goods and services (cross-border electronic commerce (e-commerce)) and digitally delivered trade (services delivered internationally through the Internet or other networks).
Digital trade refers to commerce enabled by electronic means, including the trade of digital products (like software or e-books), digital services (such as cloud computing, freelancing, and e-learning), and digitally-enabled transactions of physical goods.
I support SMEs and startups to harness digital platforms for cross-border sales, building capacity in digital marketing, logistics, and payment systems.
I contribute to national and regional dialogues on data governance, e-commerce policy, and digital taxation to ensure fair and inclusive frameworks for digital trade.
From training youth and women entrepreneurs to supporting institutions, I develop programs that build skills in online trade, digital entrepreneurship, and platform economy participation.
I collaborate with platforms and governments to reduce barriers for digital exporters, and to develop interoperable systems that connect local producers to international markets.
Digital Market Access for SMEs: A project aimed at onboarding Ugandan SMEs onto African e-commerce platforms.
Youth in Digital Trade: Workshops and mentorship focused on empowering young people to enter the digital gig and freelance economies.
Research on Africa’s Digital Trade Potential: Ongoing work exploring digital trade corridors within the AfCFTA framework.
Digital trade is not just about convenience—it’s about opportunity. It has the potential to reduce unemployment, bridge rural-urban economic gaps, and give voice to underserved entrepreneurs in the global economy. As Africa embraces the digital transformation, I’m committed to making sure Uganda is not left behind.